Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AD SPEND
The Guardian – Mark Sweney, 17th June 2026
UK social media ban ‘likely to cause £1.3bn drop’ in digital advertising spend
As brands cease marketing to teenagers on sites such as YouTubeTV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube.
AI
Digiday – Ronan Shields, 18th June 2026
Yahoo DSP is launching an ‘agent network’
As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes.
Performance Marketing World – Bethany Lee, 17th June 2026 (also in Retail Technology Innovation Hub)
Pinterest bets on AI agents with major ad overhaul
AI-powered tools are being introduced to boost the platform’s ad offerings from a new Business Assistant to ‘Ask Pinterest’, designed for conversion opportunities “that don’t fit neatly into a single search”.
Campaign – 18th June 2026
Advertising has embraced AI. But what comes next?
Content, search, campaign delivery: AI has rewritten the rules across every corner of the industry. The brands that thrive will be those that know how to keep up.
Marketing Report – Bob Koigi, 18th June 2026
DoubleVerify introduces agentic advertising platform
DoubleVerify has introduced DV Neura, an artificial intelligence engine designed to support media verification, performance optimisation and campaign management across its DV Media AdVantage Platform (DV MAP).
MediaPost – Laurie Sullivan, 17th June 2026
Cisco Reveals AI Clogging Networks, Could Slow Ad Serving
Rising network traffic due to AI poses a direct threat to ad serving by causing latency that will break the time element of strict real-time bidding auctions. Network congestion and latency result in bid timeouts, which still occur, and unfulfilled inventory can degrade the user experience, forcing ad tech companies to upgrade infrastructure or shift to edge computing.
BIG TECH
Performance Marketing World – Robin Langford, 17th June 2026
CMA forces Google to ‘explain search rankings more clearly’
Industry watchdog continues to pressure the tech giant, with the aim of reducing uncertainty for brands that depend on organic search visibility while opening new opportunities for personalised marketing.
COMMERCE MEDIA
PPC Land – 18th June 2026
Koddi brings its commerce media network inside Search Ads 360
Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows.
RETAIL MEDIA
Marketing Dive – Peter Adams, 18th June 2026
P&G’s latest branded microdrama is built on Albertsons retail media data
“Rico’s Tacos” was informed by shopper insights from the grocer’s retail media network and will run across Albertsons’ YouTube, social and in-store channels.
CTV
PPC Land – 18th June
Smartly plugs into Roku Ads API to run CTV campaigns like social
Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows.
PUBLISHER
Digiday – Jessica Davies, 18th June 2026
How a German publisher JV is turning LLM visibility into a premium brand buy
Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.
MOBILE
AdExchanger – Allison Shiff, 18th June 2026
CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy.
ECONOMY
BBC – Matt Spivey and Nathan Williams, 17th June 2026
Slowest food price rises in nearly a year and a half help keep UK inflation at 2.8%
Today’s figure raises the hope that the cost-of-living squeeze won’t be as bad as feared, says the BBC’s deputy economics editor.
