Currys has introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer. The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark Foundry, are focused on laptops, coinciding with the back-to-school and university season. From taking a trip to the famous El Capitan in Yosemite to test out remote working capabilities, to heading to Paris to teach an art class, nothing is too much trouble: Currys’ tech experts will always go the extra mile to answer customer questions. As a first for the brand, virtual production was used to transport colleagues to a location in France to teach an art class, up a mountain in the United States for some remote working and into the kitchen to set up a side hustle, Curries by Currys. Travelling virtual miles, from sign off to shoot, the work was produced in three weeks.
May and June this summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ 2021 Fund is delivering an artist development platform celebrating the passion across the industry by offering support and mentorship to up-and-coming, independent artists in the UK. Working with NTS and creative agency, Impero – Puig’s global fashion and fragrance house, Paco Rabanneis promoting the Paco Rabanne Fund that aims to provide new independent musicians with financial support and mentorship from NTS and industry experts and help them navigate the complexities required to make it in the music industry. Paco Rabanne’s ‘A Million Ways to Make It’ is in its second year – supporting up-and-coming music talent, whilst also embedding the Paco Rabanne brand further into the UK music scene. Last year’s initiative also went towards helping mitigate the impact of the pandemic and lockdowns on UK talent and music.
Moving Walls, a global outdoor advertising technology provider, is partnering with GroupM, the world’s largest media investment company, to bring automation and accountability to Digital Out-of-Home (DOOH) advertising across the Philippines. This comes on the heels of recent partnership announcements between Moving Walls and GroupM in Indonesia and Malaysia. This collaboration enables GroupM Philippines agencies to leverage Moving Audiences, an end-to-end audience data-driven planning, buying, and verification solution for DOOH media.
‘I spy Maynards’ is the latest campaign from Maynards Bassetts and is designed to highlight that Wine Gums and Jelly Babies are the perfect travel companions for summer road trips. To celebrate, Maynards Bassetts have turned the creative juices up and have hidden giant inflatable 20ft Maynards Bassetts Jelly Babies (Brilliant and Bubbles) and Round Sherry and Port Wine Gums along Britain’s roadside for everyone to find in the massive game of #ispymaynards. To drive intrigue and encourage Brits to hunt down the giant sweets, the campaign will be supported by colourful and playful OOH billboards across the country. Also rolling out across Absolute Radio in a deal brokered by Bauer Media and The Story Lab, an on-air activation running until the 5th August will encourage families to keep their eyes peeled for giant sweets as they set off on their annual staycations.
Clearly PR has added a prominent name to its client roster with the signing of TV’s Matthew ‘Ollie’ Ollerton. One of the founding stars of Channel 4’s SAS: Who Dares Wins, the brutal show that puts civilian ‘recruits’ through Special Forces training, Ollerton served with the Special Boat Service for six years, undertaking missions in hostage rescue, counter terrorism, homeland security and more. He was a Directing Staff on the show from its inception in 2015 until 2020, and now fronts SAS: Australia. From late July onwards, Clearly PR will work with Ollerton to promote his corporate offering, including BreakPoint, the business he founded in May 2015, which offers business and individual training and performance courses that focus on changing people’s limiting beliefs, and his motivational speaking.