Partner Content
For the latest in our NDA Meets podcast series, we caught up with Tanya Field, Co-Founder and CPO at Novatiq, a business that uses mobile network information to provide publishers and marketers with verified, deterministic data on audiences.
Talking at a time of heightened focus on consumer identity with increased regulatory attention and the deprecation of the third-party cookie, the conversation ranges from the role of mobile operators in the digital ecosystem, ID solutions and the need to deliver advertising as service, to how programmatic can be reborn as “a true version of itself”.
