Interviews, insight & analysis on digital media & marketing

New Business Bulletin: MediaCom North, Verasity, Creative Race and more

Silobreaker, a security and threat intelligence firm, has expanded its work with PolySwarm, a first-of-its-kind marketplace for malware intelligence. These latest enhancements provide Silobreaker’s users with access to enriched data intelligence and new insights through PolySwarm analyst reports, while enhancing user experience on the platform. The integration enables Silobreaker users to view scan results and Polyscores – a numerical rating based on PolySwarm’s threat scoring algorithm – for IP addresses, domains, URLs and hashes, all without having to leave the Silobreaker platform. The second component to the integration gives Silobreaker users access to PolySwarm’s Threat Bulletins – succinct, finished intelligence reports on breaking threat actors, malware and campaigns affecting industry, published several times a month by its analysts.

Online value retail specialist has appointed MediaCom North as its exclusive media partner, vastly expanding the agency’s remit beyond AV media planning and buying to also include full digital delivery across PPC, SEO, Affiliates, Display, Paid Social and Data strategy., which retails a wide variety of products from fashion to homeware and garden furniture, made the decision to consolidate its paid media portfolio, putting the entire £22.5m portfolio up for pitch. The brand previously used a roster of media agencies, including MediaCom who planned and procured the brand’s above the line channels. The three-stage competitive process saw a range of agencies selected, with a final decision made to award the account in its entirety to MediaCom.  This was due specifically to the digital capabilities offered by the agency. It now has an additional £15m of digital media spend on top of the existing £7.5m annual media planning and buying budget.The scope of work being implemented by MediaCom now includes pay-per-click, search engine optimisation, affiliate, display and paid social.

B2B marketing specialists alan. agency has been appointed by Knight Frank to launch Active Capital 2022 – its flagship global capital markets report. alan. was selected in a five-way competitive pitch and will create and implement a multi-channel campaign and marketing strategy for Knight Frank’s annual seminal report which offers a unique perspective on the outlook for global real estate investment. The global campaign will target institutional funds, private equity, pension funds, Ultra High Net-worth Individuals and the wider global real estate sector. alan. will be creating the brand identity, concept and execution of the report across digital, social media and traditional media channels, plus a suite of creative assets, including video, podcast, articles, infographics, visualisations and localised case studies. The campaign will go live in October. 

Verasity, an adtech company built on the principles of open ledger technology, announced today that the VeraViews adtech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc. the trusted leader in streaming technology, creates reliable, scalable, and secure video technology solutions for media and enterprise organizations to help build a greater connection with their audiences. VeraViews is an open ledger advertising ecosystem built around Verasity’s patented ‘Proof of View’ fraud identification technology.  Offering simple, fraud-free, and transparent video monetization, VeraViews provides transparent invalid traffic tracking for publishers and auditable campaign statistics for brands. Following its web integration with the Brightcove Web Player, VeraViews hopes to become one of the most powerful and auditable solutions for preventing ad fraud.

Norwich-based furniture retailer The Cotswold Company has appointed Leeds-based marketing agency CreativeRace to manage its SEO and Digital PR following a competitive pitch. CreativeRace will be working alongside The Cotswold Company team to deliver an integrated strategy aimed at elevating The Cotswold Company brand and organic success through SEO, covering digital PR as well as technical and content consultancy.