Interviews, insight & analysis on digital media & marketing

What you need to read today: Earth Day, Obama, Netflix and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Finance

Digiday

Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there

Given the struggles some legacy financial firms have with attracting younger people to use their products and services, who seem as drawn to upstart services like Robin Hood or maverick

Esports

Digiday

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities

Turns out, it’s the culture around esports, not the competitions themselves, that really interest advertisers. Marketers at Digiday’s virtual Gaming Advertising Forum earlier this week said as

Earth Day

Digiday

Publishers drop paywalls and release editorial packages to coincide with Earth Day

Earth Day, which falls on April 22, is a convenient annual marker for companies to announce their pledges around sustainability and the environment. Media companies are no different, and…

Social Media

New York Times

Obama calls for more regulatory oversight of social media giants.

Former President Barack Obama on Thursday called for greater regulatory oversight of the country’s social media giants, saying their power to curate the 

Netflix

WSJ

Three Things Marketers Should Know About Netflix’s Possible Foray into Ads

When Netflix Inc. confirmed it was thinking about adding an ad-supported tier Tuesday, it finally settled a longstanding marketing industry bet. So now what?

Snap

Tech Crunch

Snapchat is growing faster than Facebook and Twitter

Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter.

Xandr

AdEXchanger

Meta And Shopify Feud While Amazon Cruises; Xandr Adds A Raft Of New Data Partners

Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy…

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Agencies

The value of pushback

When it comes to Public Relations (PR), managing expectations is a big part of the job. Sometimes, part of managing those expectations means having to push back on a client’s requests.