New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Advertising has followed shopping online during the pandemic at a breathless rate. The ad spend was concentrated—78.6%—at just 10 top digital publishers and platforms.
Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not.
TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn. Really. At least not according to the Federal Trade Commission (FTC).
The advertising industry welcomed Netflix Inc.’s decision to explore offering a lower-priced ad-supported version of its service, a move that would give marketers a chance to…
In another blow to the streaming giant following revelations of its subscriber slump, the news caps Netflix losing 40% of its market value.
Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market.
In a stunning reversal, Netflix now says it’s open to cheaper ad-supported tiers for its streaming service. The company hinted it would initially use third parties to sell ads…
In a tweet Musk laid the blame for Netflix’s subscriber woes on being too woke and so being unpopular with audiences.