Interviews, insight & analysis on digital media & marketing

NDA Meets: Paul Coggins, CEO at Adludio

In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio.

The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.

Podcasts

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Programmatic

NDA Meets podcast: Terry Kawaja, CEO, LUMA Partners

Terence ‘Terry’ Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he’s been been behind, he is one of our industry’s most influential figures.

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Mobile

Marketing the Marketers: Caroline Hunter, Marketing Director, Anzu

Caroline Hunter, Marketing Director at Anzu, has spent over a decade working for global media companies and membership organisations, including the IAB and the Drum. Having joined Anzu two years ago, Caroline oversees the global marketing team based out of New York, London and Tel Aviv, together with Anzu’s EVP Marketing & Strategy.

Advertising

ReedPop audience platform announces results using Permutive

ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.