In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio.
The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.
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In the latest in our NDA Meets series, we sit down with Christian Muche, the Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th.
NDA’s podcast series Digital Leaders meets Heads of Digital, Digital Directors and Chief Digital Officers at brands to find out what the role means today and how they’re using digital to get closer to their customers. Next up is Adrian Harris, Head of Digital at VisitBritain.
MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
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