Interviews, insight & analysis on digital media & marketing

NDA Meets: Paul Coggins, CEO at Adludio

In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio.

The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.

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NDA Meets: Ryan Afshar of LiveRamp and Terry Hornsby of Reach plc

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc. 

The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.

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