Marketing attribution survey platform Fairing has partnered with Vibe.co, a TV ad platform built for performance marketers, to give brands a direct buyer-reported signal for measuring which CTV campaigns are influencing purchases.
Streaming TV typically leaves no click to track, and device and network switching can challenge traditional measurement frameworks. Fairing’s integration with Vibe adds a direct, self-reported signal to the equation, so brands can see purchases driven by CTV ads that other measurement approaches can miss.
When enabled, the native integration connects a brand’s Vibe CTV campaigns directly to their Fairing post-purchase survey. Once linked, the specific TV placements in a brand’s Vibe campaign automatically populate as auto-suggest options within the brand’s post-purchase surveys. When a customer identifies a CTV ad as influencing their purchase, that conversion is sent back to Vibe through its Conversions API.
This gives marketers a more complete, buyer-verified view of how CTV is driving new customers and which specific placements are influencing purchases. The integration also supports syncing complete cart and order details so that CTV campaigns can be further measured and optimised based on product and order data.
Matt Bahr, co-founder and CEO of Fairing, said: “Streaming TV is a high-impact performance channel, but measuring its full footprint requires rich, multi-layered data. By streaming Fairing’s zero-party customer responses directly into Vibe through their Conversions API, we’re giving brands direct buyer confirmation of what’s driving demand. It turns customer feedback into an actionable performance signal that brands can use to optimise CTV campaigns with complete confidence.”
Arthur Querou, Founder & CEO at Vibe, said: “Vibe was built to deliver Meta-style targeting, optimization, and measurement for TV. Fairing helps augment that with direct data from customers, and feeding that self-reported signal directly into our Conversions API gives performance marketers a more complete view of campaign impact. Advertisers can now see a more complete view of which TV placements are driving results and optimise against that data with speed and precision.”
The integration is available to all Fairing customers and can be connected in minutes without engineering support. Once activated, Vibe channels and programs remain synced with Fairing survey responses, while customer-reported conversions automatically flow back into Vibe.
The integration also works with Fairing’s new Advanced Attribution product, the only post-purchase survey rebuilt to match how your customers actually remember your ads.
