Interviews, insight & analysis on digital media & marketing

What you need to read today: Apple’s mobile ad bonanza, Facebook’s AI cleanup & more

New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.

DIVERSITY 

Campaign 18.10

WFA global census reveals ‘major challenges’ around age, gender and ethnicity

“Stark” results of ad industry’s first global inclusion census.

ADVERTISING 

Financial Times 18.10

Apple’s privacy changes create windfall for its own advertising business

iPhone maker’s share of mobile app advertising market has tripled in six months

SOCIAL MEDIA REGULATION

The Times, 18.10Tech firms face overhaul to stop faceless web trolls in wake of David Amess murderSocial media companies face a clampdown on anonymous trolling as ministers promised big changes to deal with a rising tide of online abuse.

Animal WelfareThe Drum, 18.10Leading legislation: how major brands are taking on the EU over animal testingProhibiting the testing of cosmetics and their ingredients on animals is an issue close to the hearts of many consumers, yet new legislation from the European Chemicals Agency would see a years-long ban on products tested on animals reversed.

AcquisitionThe Drum, 18.10Carousell deepens fashion and luxury roots with Ox Street acquisitionSingapore-based classified marketplace Carousell has bought streetwear marketplace Ox Street.

Tracking PerformanceAdExchanger, 15.10Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA WorldApple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns.

FACEBOOK

WSJ, 17.10Facebook Says AI Will Clean Up the Platform. Its Own Engineers Have Doubts.AI has only minimal success in removing hate speech, violent images and other problem content, according to internal company reports

COOKIES

Digiday, 18/10/21 Publisher and agency executives scrutinize email-based universal IDs as the third-party cookie’s long-term heir apparent

The slowing momentum around cookie-replacement plans has created an opportunity for publisher and agency executives to reevaluate email-based universal identifiers as the third-party cookie’s heir and to consider why they may not be the ideal option

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