Interviews, insight & analysis on digital media & marketing

Judging Panel

Jayesh Rajdev

Digital Innovation & NPD at ITV

Jayesh has over 20 years’ experience across media agency, ad-tech, and now the UK’s largest broadcaster ITV. Currently asserting ITV’s advertising innovation credentials via AdLabs.

Olya Dychuk

Data Driven Media Engineer, Heineken

Olya has over 14 years of experience across a range of categories and businesses including Heineken, McDonald’s, The Coca-Cola Company and Bacardi Ltd. She specialises in media strategy, planning and execution of digital transformation, data, marketing technology, creative and analytics.

Pete Markey

Pete Markey

Chief Marketing Officer at Boots UK

Pete is responsible for all Boots marketing in the UK and Ireland, including brand, marketing communications, data, loyalty, and omni-media planning and comms.

He’s a results-driven marketing inspiring commercial leader with experience at a global and regional level. Highly skilled in brand and marketing including data and analytics, digital and customer experience. A Fellow of the CIM and Marketing Society, winner of four prestigious Marketer of the Year awards, with a consistent track record of success in different industries, with broad experience of global and regional marketing across a range of disciplines.

Dianka Bohuslaw

Manager, Client Operations, Xandr

Last year’s NDA All Star Hero, Dianka is Manager, Client Operations, Xandr (a Microsoft Company). Dianka is also a Mental Health First Aider, Wellbeing Champion and Bloom Mentee. We are delighted Dianka has agreed to step from nominee and winner to this year’s judging panel.

Photo of Paul Gubbins

Paul Gubbins

VP, CTV Strategy at Publica

Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon, and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica. 

He’s a former winner of the ExchangeWire AdTech Personality of Year, and was twice named in The Drum Digerati.

Deborah Gbadamosi

CEO UK/Europe, Brand Advance

Deborah is a Global Media Leader with over 20 years’ experience developing and implementing digital strategies for FMCG, Automotive, Finance and Tech brands. Interests include the advancement of robotics, machine learning and IoT, particularly how these three technologies are impacting media and marketing.

Duff Borer

Managing Partner, Spark Foundry

Duff is a multi-award winning advertising veteran who has extensive experience of full service advertising agencies (WCRS, Lowes) as well as media independents (Motive, Starcom, Spark Foundry). Duff is an enthusiastic and successful mentor for talent within both agency and media owner environments.

Fiona Spooner

Managing Director, Consumer Revenue at Financial Times

Fiona is Managing Director of Consumer Revenue at the Financial Times. Based in London, she leads the global consumer revenue group responsible for consumer marketing, customer care and commercial development.

Prior to this, she was Global Marketing Director for B2C from 2017 to early 2021. In this role, she was instrumental in driving the FT’s new reader revenue model, and developing FT Strategies, a boutique consultancy that helps clients build sustainable digital business models.

Fiona joined the FT in 2003 and has held numerous marketing roles across the organisation on the brand, customer acquisition, and conversion and optimisation teams.

She also sits on the corporate board of trustees for the Teenage Cancer Trust.

Nick Baughan

Nick Baughan

Director of Agencies UK&I, Meta

Nick is Facebook’s Director of Agencies in the UK & Ireland leading their partnerships with the marketing, professional services, and investment industries.

Prior to joining Facebook in 2019, Nick spent 13 years at WPP, most recently as CEO of Essence across EMEA, overseeing media investment for advertisers including Google & BT.

Nick is a Trustee of SSAFA, the Armed Forces Charity, and also sits on a range of industry trade bodies and committees including the Effies Council, the Advertising Standards Authority Industry Advisory Panel, The Advertising Association Trust Group, and the IAB Board. Previously, Nick sat on the World Economic Forum’s Global Council for Information.

Jonathan Mew IAB

Jonathan Mew


Jon has been CEO of the IAB since January 2017, having previously been COO and Director of Mobile and Operations. 

Cat Daniel

Growth Marketing Director, Monzo Bank

Cat has been Growth Marketing Director at Monzo Bank since she joined the organisation last year. Prior to this Cat was Digital Director at Flutter Entertainment.

Richard Bettinson

Senior Director, Media & Insight, Hilton

Richard is Senior Director, Media & Insight at Hilton where he has worked for the last four years. Prior to this, Richard was the Global Media Lead at Electronic Arts (EA).

Sophie Strong

Managing Partner, Joint Head of Media Experience, PHD UK

As well as being Managing Partner, Joint Head of Media Experience at PHD UK, Sophie is also an NDA columnist. Prior to joining PHD UK last year, Sophie was at Wavemaker for nearly 8 years.

Nicholas Flood

Nick Flood

Global Ad Product & Revenue Operations Director, Future

Nick is the Global Ad Product and Revenue Operations Director at Future, having previously held senior positions at Dennis and Haymarket.