Dale Griffiths, Worldwide Head of Integrated Planning at T&Pm, explores how marketers can navigate the complexity of today’s media landscape.
Precis, the full service data-driven marketing agency, today announces the acquisition of Nucleus, a highly regarded SEO agency. This strategic move strengthens Precis’ SEO offering and reinforces its commitment to delivering exceptional results for clients…
In the latest ‘Meet the Revolutionaries’ interview (in association with LiveRamp) New Digital Age meets Charlotte Skornik, Head of Client Measurement UK at TikTok…
Bloomberg Media’s Industry Accelerator surveyed more than 1,000 senior business decision makers, finding that they rank ‘Actions & Conduct’ as the number one element that shapes corporate reputation.
AI-powered Lakehouse customer data platform (CDP) Amperity has announced the expansion of its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”…
An Optimizely study of 100 UK marketers (and 1,000 consumers) found that 65% of them are implementing AI to level up their A/B testing and experimentation.
Ircode has launched its first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and proprietary image retrieval technology, Ircode enables brands, agencies, and advertisers to create custom, interactive experiences by pointing a smartphone at an existing campaign image…
Comscore, Inc. (Nasdaq: SCOR), specialists in planning, transacting, and evaluating media cross-channel and Kochava, a real-time data solutions company for omnichannel attribution and measurement, have unveiled a new cross-screen solution allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviours…
International digital marketing partner Incubeta has announced its acquisition of Persuasion Technologies, a leading Google Cloud Platform certified partner in the APAC region…
An SAP Emarsys survey of 250 UK marketers found that 47% are considering the introduction of dynamic pricing.
Iris Worldwide, the global creative network, has announced the appointment of Eduardo Maruri as Global Creative Chair, as it seeks to further enhance its creative reputation globally…
Ozone – the premium digital advertising platform built for brands by publishers – has announced results of the first testing of its ‘Premium Web Methodology’, conducted by PwC…