This week’s Talent Tracker has people moves and promotions from Nest Commerce, M&C Saatchi Sports & Entertainment, Wakemaker UK and more
ITV has agreed to sell its 50% stake in Britbox International to BBC Studios for £255 million.
Sharon Curr, Brand Experience Strategy Director at Merkle B2B, explores the importance of sustainability in the B2B world.
In episode seven of season two, Wavemaker’s Obinna Iwuji discusses life working in content, finding a home in multiple countries, and Nigeria’s failure to win the Africa Cup of Nations.
Carat’s Emma Saddleton, Global Strategy Director, and Andre Van Niekerk, Digital Partner, explain how brands should approach the challenging food advertising landscape.
In the run-up to the inaugural Trinity Lunch Scotland today in Edinburgh, we caught up with James Green, Group Head – Regional Sales, Nano Interactive (which is supporting the event)…
A Spark Foundry survey of 1,300 people found that more than half of consumers feel represented by advertising on TV and social media.
The tiered MFA categories have been integrated into DV Authentic Brand Suitability for pre-bid avoidance.
Data collaboration is becoming a critical tool for decision driven marketing, enabling accurate cross-channel measurement and optimisation, and delivering valuable incremental growth. However, the reality is that many organisations find data collaboration a complex area to navigate.
Now, a new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration, plus real-world insights from industry experts including Tim Abraham, Senior Director of Data Partnerships, The Trade Desk; Irin Rahman, Chief Data and Technology Officer, Wavemaker UK; and Sarah Robertson, Director of Product at Experian…
JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London. Here, event judge Dom Kozak, Head of Programmatic at JCDecaux, shares his thoughts on the latest developments in out-of-home advertising and, also, describes what he believes would make a strong entry…
Following the news of GumGum’s expansion in northern Europe, New Digital Age caught up with Peter Wallace, General Manager, EMEA at the contextual intelligence company to find out more about the new era of contextual marketing and ‘The Mindset Platform’ that GumGum has created…
Digital ad spend is set to surpass $740 billion in 2024, yet website traffic, consumption and conversion were all down last year, according to the Contentsquare 2024 Digital Experience Benchmark Report. New Digital Age speaks with Jean-Christophe Pitié, Chief Marketing and Partnerships Officer, Contentsquare, to find ouut more…