Mark Walker, Planning Director at MRM UK explains how brands can combine data-driven insights with creative narratives…
Starting with the 2024 Parade, only corporates that are engaging with Pride in London year-round through the Pride in the City programme will be able to march in the Parade as an organisation…
M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking out-of-home campaign called Changing Narratives…
As someone who has been on talking about ‘cookieless’ (virtually every day since 2020), there are some positives we can take away from the current situation:
Is it time for your brand to embrace the world of AI virtual assistants? If the prospect intrigues you, questions about the benefits and the level of commitment required likely loom large.
In the run-up to the inaugural Trinity Lunch Scotland on 29 February, we caught up with Pete Martin, Founder/Director of full service agency Always Be Content and Vice Chair of The Marketing Society Scotland (which is supporting the event)…
Shopify has promoted Emilie Benoit-Vernay, Benjamin Lang, and Lara Rosquët, as it looks to build on its 2023 EMEA revenue of $1.2 billion.
Marty Davies is Joint CEO, Outvertising. We discuss redefining allayship, the dangers of agencies’ LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees’ needs, and the huge problem of ‘dirty attention’ in online advertising.
We asked Richard Hicks, Co-Founder of C-Screens, to name his own industry hero…
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
Retailers and brands who outsource post-purchase updates to third-party fulfilment or courier companies could be missing out on valuable customer engagement opportunities, according to research from delivery management platform Scurri.
Visualsoft found that, while revenue increased in the run-up to Valentine’s Day this year, average order values were down.