Interviews, insight & analysis on digital media & marketing

News

Technology

SeenThis certified to provide Integral Ad Science (IAS) measurement

Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology…

Read More ->
Strategy

Most talked about Super Bowl ads revealed

Data from WeArisma has revealed that celebrity involvement is critical to gaining hype on social platforms – this is something that nine of the top 10-earning advertisers in media value from social content around their Super Bowl ads in the month leading up to the big game had in common…

Read More ->