Aleph, an ecosystem of local digital experts and technology-driven solutions, is to offer Amazon Ads solutions to customers across 20 countries in Europe and MENA.
With 65 offices across five continents, Aleph connects advertisers with billions of consumers and creates opportunities for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms.
Aleph will help advertisers and agencies in 20 countries* (including Croatia, Czechia, Romania, Hungary and Estonia) develop Sponsored Ads, Display, and Video campaigns using Amazon Ads products that will allow advertisers to reach audiences in the USA, United Kingdom and Western Europe. These customers will be serviced by Aleph’s dedicated Amazon Ads team that will grow throughout 2024.
Aleph’s customers will reach Amazon Ads audiences and inventory, which includes Twitch, IMDB and Amazon Music, to help create growth opportunities for businesses that engage in cross-border e-commerce, as well as those that are keen to raise international awareness of their goods, products, or services. Aleph will also access Amazon Marketing Cloud to help advertisers gain a holistic and in-depth understanding of the customer journey, with campaign measurement, audience analysis, media optimization, and to build bespoke audiences, from ad engagement and conversion signals across multiple sources, for direct activation via Amazon DSP.
Samantha Tillett, Global Partner Director Amazon at Aleph said: “We are delighted to partner with Amazon Ads and help advertisers, agencies and businesses across Europe and MENA raise their profile in some of the world’s biggest consumer locales. We’ll use the Amazon Ads products to reach differentiated audiences around the globe to create exciting opportunities for our customers and deliver tangible results that align with their objectives.”
*Czechia, Romania, Hungary, Lithuania, Latvia, Estonia, Albania, North Macedonia, Greece, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina, Serbia, Slovakia, Bulgaria, Israel, Azerbaijan, Georgia and Armenia
