Both generations showed a marked preference for short, easily digestible video content such as Instagram Reels and TikTok.
The UK Advertising Export Group (UKAEG) continues its work supporting UK companies to grow international revenues, with the return of its SXSW panel picker bootcamp for SXSW 2024.
Our Deputy Editor, Tyrone Stewart, discusses his experience of joining The Independent on the 2023 Pride in London parade.
Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more He joined Uber six months ago to set up its advertising operations in London.
What could a TikTok ban mean for brands, advertisers, and influencers who have made strides to appeal to audiences on the platform?
From supply chain disruption to inflationary pressures and cost of living crises, it has been far from smooth sailing for retailers, who now have another pressing issue to contend with: the staff engagement crisis.
The conversations in Cannes last week were notable not for what they were about, but for what wasn’t discussed. In panels and roundtables, at bars and on boats, people talked about AI, about diversity, about creativity and much, much more. But what no-one seemed to be speaking about was the biggest issue facing our industry today – Google and its future role in digital advertising.
Mandy Rayment is Director Of Communications at Publicis Media and sits on NDA’s Media Pride Advisory Board.
NDA Editor Justin Pearse and Publisher Andy Oakes are back for another essential trawl though a week in digital media and marketing.
This week’s NDA News Roundup has business wins and campaigns from UNiDAYS, Leo Burnett, Wired Sussex and many more
This week’s Talent Tracker has people moves and promotions from ZigZag Global, SmartSearch, AMA and many more
New Digital Age meets Dmitry Sverdlik, CEO and founder of Xenoss, to discuss cost-efficient approaches to building AdTech solutions in the current recessionary climate…