Interviews, insight & analysis on digital media & marketing

NDA Meets: Paul Wright, Head of Uber Advertising UK

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Paul Wright is a true digital veteran, with experience across companies like Apple, Amazon and Omnicom and many more. He joined Uber six months ago to set up its advertising operations in London.

The discussion explores how Uber is building its advertising business in the UK, part of the company’s ambition to create a $1bn business in the next two years.

We discuss the value of Uber’s unique data, the ad formats proving most successful across both its ride and Eats businesses, the role of retail media, and the role advertisers are playing in adding value to the Uber riders’ user experience.

The reception from every advertiser I’ve spoken to has been incredibly positive, mainly because of the clarity but also because a lot of the products we have our solus advertiser, so you don’t need to compete with other brands within the experience,” he says.


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NDA Meets podcast: Terry Kawaja, CEO, LUMA Partners

Terence ‘Terry’ Kawaja, is the Founder and CEO of LUMA Partners, a strategic advisory firm focussed on digital media and marketing. As famous for his parody videos featuring leading industry figures, and colourful on-stage appearances as for his deep knowledge of the digital sector and the $300 billion of deals he’s been been behind, he is one of our industry’s most influential figures.


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