Marketing agencies are seeing increased demand and rapid growth. Yet a hot labour market is making it tough to recruit new staff pushing salaries up. Agency chiefs are increasingly looking at share schemes to attract, retain and incentivise their teams.
With the ‘Digital Marketing Boost’, businesses with up to nine employees will receive a £200 social media advertising credit.
The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising.
While Dr. Dre, Snoop Dogg and Mary J. Blige were doing a spectacular job of advertising hip-hop, Super Bowl 2022 was also providing a platform for brand building some closer to home platforms.
This weeks NDA Talent Tracker shares people moves and promotions from Retail Marketing Group, Havas Media Group, Coley Porter Bell and more.
This weeks NDA Agency News features news from The Keenfolks, Distinctly, Harbour Collective, VCCP and many more.
The latest instalment of NDA’s New Business Bulletin shares good news and business wins from ESW, Optimizely, øxArt and many more.
The best thing the marketing world ever did was change its approach to advertising, using the hard sell. Baking emotional connections into creative ideas is the key to effective communication
Peter Szyszko, Founder and CEO of White Bullet, discusses how online piracy can be fought to benefit the industry, consumers, and society.
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
hilst programmatic buying offers massive scale to advertisers, it comes at the cost of advertisers needing to find and address users who are interested in their product. Data usage to granularly target users can help to solve this.
The online world is a noisy, busy place in which all of us are constantly flooded with messages, adverts, and content. And, in an attempt to counteract this, many businesses have resorted to simply “shouting louder”. This usually translates to churning out more blog posts, articles, and reports.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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