New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Marketing Attribution
Campaign
Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
The tools will enhance Spotify’s ability to provide advertisers and publishers with audience insight and attribution.
Advertising
Campaign
The Trade Desk pulls out of Google’s ad auction: What are the ripple effects?
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google’s auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
VOD
The Drum
Why Indeed finally made the move into TV sponsorship in the UK
Last week job site Indeed announced its first-ever UK TV sponsorship.
Digiday
The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android
For years many have deemed Apple’s virtue signaling over protecting the privacy of iPhone users as a covert means of handicapping the advertising empire of its Silicon Valley foes.
Business
The Guardian
Nick Clegg promoted to top Facebook role
Former Lib Dem leader becomes president of global affairs.
Ad Age
5WPR secretly bought—and scrubbed—a PR news site to tout itself and bash rivals
The ownership disclosure and removal of fake bylines come after years of 5WPR founder Ronn Torossian denying he was behind the operation.
