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Glynn Davis, our regular columnist
newdigitaldev
5 October 2022
Glynn Davis, our regular columnist
Made.com has become the first brand to launch an Idea Ads with Paid Partnership campaign on Pinterest in the UK.
The UK government has confirmed its intention to scrap the European Union’s General Data Protection Regulation in favour of its own data protection system.
Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.
Data has shown that 18-25-year-olds are the predominant demographic using TikTok and with 54% of users purchasing through TikTok, it’s becoming a pitstop for purchasing products.
With headlines spelling gloom and doom, Timo Pelz of Reddit offers three tips for brand advertisers…
Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to help brands build highly targeted, cookie-less and ID-free localised advertising campaigns in Great Britain and France…
Fashion brands are using the most online trackers for advertising, and sharing significant amounts of data with third parties, according to a new index launched by Empathy.co.
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
New Digital Age (NDA) recently gathered a panel of industry experts to discuss this question in detail and provide an up-to-date snapshot of the mobile marketing ecosystem.
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
The Metaverse. The latest hype trend taking the digital advertising industry by storm, but does anyone really understand what it is and what potential it holds for brands?