Programmatic
A brief guide to CTV targeting in 2022
What kind of CTV data is available today and how it can be activated by use cases?
Andy Oakes
10 October 2022
What kind of CTV data is available today and how it can be activated by use cases?
How do retailers stand a chance at success in a turbulent economy full of cautious consumers? Jess Morris of B-Stock provides some answers…
Launching on World Mental Health Day 2022, City Outdoor Media is teaming up with Steven Bartlett, host of ‘The Diary of a CEO’ podcast to broadcast his positive messages on the premium DOOH media owner’s screens…
The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to pursue its examination of the action plan submitted in April with a view to its possible validation…
Cross-border online sales of luxury goods defied diminishing consumer confidence to increase 17% in the first six months of 2022, the latest research from ESW, the global DTC ecommerce company reveals.
This instalment of New Business Bulletin has good news and business wins from Code Computerlove, Upstream, Cyanite and many more
This week’s instalment of NDA Agency News has appointments and campaigns from Initials CX, The Specialist Works, Fox Agency and more
This week’s Talent Tracker has people moves and promotions from Make Honey, KPMG International, Ambl and many more
Bidstack, an in-game advertising and video game monetisation platform, has raised a total of USD $11 million in a new round of funding…
Robin Bootle, COO of Multilocal, explains to New Digital Age why curation is the key to unlocking the potential of programmatic advertising…
Advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have released the results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising…
If the publicly-traded independent ad tech sector, currently slightly under $100bn, is to reach a valuation of $500bn in the next five years, good things need to happen, writes Tom Jenen of Brand Metrics…