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Why retail brands need to maximise their use of avatars

A few years ago, for the majority of consumers the word ‘Avatar’ related solely to a blockbuster sci-fi film. Today, avatars have started to become part of our daily lives – especially on social platforms or video games such as Snapchat and Roblox, where bitmojis are being utilised by some of the world’s leading brands to target new audiences and generate record sales numbers

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