It’s no secret that in recent years we’ve seen dazzling, award-winning creativity in digital advertising dwindle, in favour of hyper-targeted data strategies, efficiency-driving and over-measurement of traditional ‘spreadsheet KPIs’, all underpinned by programmatic activation.
UK retailers could see a sharp decline in impulse purchases amidst supply chain issues.
UK retailers could see a sharp decline in impulse purchases amidst supply chain issues.
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
What steps should businesses be taking to perfect their SCA deployment strategies and what can we learn from the European rollout?
What steps should businesses be taking to perfect their SCA deployment strategies and what can we learn from the European rollout?
Established retail brands face a raft of tech and data-related challenges alongside the financial pressures of maintaining a physical presence on the high street.
Established retail brands face a raft of tech and data-related challenges alongside the financial pressures of maintaining a physical presence on the high street.
The AR mini-game, designed by Poplar Studio and powered by 8th Wall, asks users to collect gifts that are falling from the ceiling.
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.
In NDA’s sister title Ecommerce Age’s Future of Ecommerce series, heads of ecommerce at agencies and brands are revealing what they believe the future of the ecommerce industry will be. Today, Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA is interviewed.
In this series, ECA is talking to the heads of ecommerce at agencies and brands to find out what the industry’s leading players think about the future of the ecommerce industry. Next up is Marcus Oughton, Head of Ecommerce, Clarks UK & EMEA.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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