Social media advertising has entered a new era, one where the traditional benchmarks of success have changed, and the metrics that once defined the channel no longer tell the whole story.Â
When it comes to leveraging AI within its marketing strategy, Intel may be missing the point, writes Andrej Persolja of We Fix Boring…
Data collaboration partner LiveRamp (NYSE: RAMP) has expanded its partnership with Tesco PLC (LSE: TSCO), the UK’s leading retailer. To provide more personalised and informative advertising campaigns to its customers, Tesco is utilising LiveRamp’s Data Collaboration Platform across its Grocery, Home & Clothing, Mobile and the retail media divisions…Â
The latest AA/WARC Expenditure Report reveals UK advertising spend rose 8% to a total of £10.6bn in the first three months of 2025, +1.4 percentage points (pp) ahead of the April forecast…
Tech Spotlight is a interview series in which we find out more about new technologies and platforms making an impact in the digital media and marketing sector. Today, NDA Editor-in-Chief sits down with Dirk Freytag, Founder & MD, Content Pass.
The question isn’t whether AI will change our industry; it already is. The real test is whether we will lead that change with adaptability and dexterity or be swept away by it. It all lies in our ability to be elastic!
For brands, visibility now depends on whether data is structured, consistent and fully legible to the LLMs that power generative AI, says Mariano Gomide de Faria, Founder & Co-CEO, VTEX…
Magnite (NASDAQ: MGNI), an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain…Â
Katie Atkinson is MD at The Runway Media, a media agency with a focus on SMEs. Her industry career spans over a decade and includes roles at Dentsu, Mindshare, PHD and more.
This week’s roundup of hires and promotions features Criteo, Kantar Media, Outvertising, Click Consult, and Ramarketing.
This week’s agency news features VCCP, T&P, Coolr, Brothers & Sisters, PHD, Billion Dollar Boy, Carat, Drool, Supersonic, Perfect Storm, and more.
This week’s new business roundup includes The Brandtech Group, Epsilon, Sky Media, HubSpot, Mediareach, SAP Emarsys, Kantar, and more.