Integrated digital marketing and advertising agency Cheil UK has announced a strategic partnership with Spotlight, an enterprise startup focused on brand visibility and performance in an AI-driven search landscape. The alliance will see Cheil UK and Spotlight collaborate on a next-generation platform that helps brands navigate the growing influence of large language models (LLMs) on digital discovery. Spotlight will work closely with Cheil’s global development and strategy teams to co-create proprietary tools designed to future-proof brand visibility. The new platform combines Spotlight’s LLM SEO expertise with Cheil’s broader marketing technology capabilities. Spotlight is developing new capabilities informed by Cheil’s client priorities, giving them early access and strategic influence, while building solutions applicable to the wider market. Cheil clients will receive early access to the platform, including onboarding support, beta features up to six weeks before public release, API integrations, and dedicated support channels.
J.P. Morgan Markets has unveiled the “Do. More.” campaign for its revamped investment platform, spotlighting its strong performance during recent market turbulence driven by trade policy shifts. Following a multi-year transformation, the revamped platform offers a seamless portfolio of research, data, analytics, execution and post trade tools. To introduce this evolution, the “Do. More.” campaign repositions the platform through a modernised brand and sonic identity, cinematic storytelling and a highly targeted industry media campaign. Developed with London-based brand strategy and experience agency MONK London, the campaign redefines JPMM as the indispensable platform institutional investors can rely on to deliver the clarity, speed and confidence needed to make decisions in markets as fast-moving as those seen this year.
Leeds-based integrated marketing agency ilk has been appointed by Wonderland Cocktail Co, a premium ready-to-drink cocktail brand that is part of the BrewDog Distilling Co. The agency’s newest partnership will see them deliver integrated marketing services – including B2C and B2B PR across the UK market. Following the success of ilk’s work with BrewDog, the agency was selected by Wonderland Cocktail Co to build on brand awareness, strengthen its reputation and support with the launch of new products in the UK market. With a primary focus on both consumer and trade PR, ilk will implement an integrated PR strategy that combines campaign strategy and execution – ensuring strong media relations and imaginative creative content, with a tailored, comprehensive social media strategy complementing the partnership.
A high-growth independent agency group is targeting further expansion as it prepares to open its doors in Manchester for the first time. Already with an established UK footprint in the Midlands, South West and London, M3.agency is promising to bring a blend of strategy, creative and performance to its new hub in the city and has chosen Colony in Ancoats as its new home. The firm is aiming to tap into the energy and vibrancy of the regional business community, providing its unique ‘Momentum Moves Markets’ approach to marketing to drive awareness, brand growth, and increase sales for clients.
Performance Marketing agency Connective3 has announced that they have been appointed by USN – one of the fastest growing sports nutrition brands in the world. The brand, who deliver nutritional supplements for optimised health and sport performance, appointed Connective3 to deliver a connected digital strategy across Social, Creative, Paid, SEO, PR and Data, with a view of delivering increased brand awareness, digital exposure and increase DTC sales, in addition to creating an impact to retailer performance. Activity kicked off with a social campaign around the TCS London Marathon 2025, which formed part of a new brand campaign for USN in 2025. The campaign spotlighted the powerful stories behind everyday athletes running the marathon and saw a series of videos produced which generated 812k views.
DAIVID, a UK-based AI company powering the ad ecosystem, is expanding into the Japanese ad market through a new partnership with leading media and marketing research company Video Research. The new strategic deal will give marketers across Japan access to DAIVID’s advanced creative testing technology through the launch of a new AI-powered solution – co-created by the London-based company and Video Research, the industry standard for TV measurement in Japan – that predicts the effectiveness of ads at scale. Emolyzer is a self-serve platform built specifically for the Japanese market, allowing advertisers to predict the emotions an ad is likely to generate, as well as its impact on brand metrics. Powered by millions of data points from Japanese consumer responses, the Emolyzer platform uses a predictive algorithm to deliver almost instant insights – eliminating the need for audience panels and enabling advertisers to measure campaign effectiveness quickly. The metrics highlight how each video performs, ranking it against other Japanese videos, and viewers’ likely perceptions of the ad, including originality and trustworthiness. The new platform is designed to help marketers keep up with the sheer volume of content being produced by brands across various digital channels.
Stagecoach, the UK’s largest bus and coach operator, has appointed McCann Birmingham as its PR agency following a competitive pitch process. The partnership marks the start of an ambitious three-year collaboration designed to elevate Stagecoach’s visibility and deepen its connection with millions of passengers across the UK. McCann was selected for its robust strategic approach paired with innovative creativity. The agency demonstrated a unique ability to develop impactful campaigns that resonate both nationally and locally, as well as align seamlessly with Stagecoach’s key business priorities. The scope of the partnership will involve a comprehensive PR programme, including an always-on press office, proactive and reactive media relations, and the development of earned media campaigns. Central to the programme, McCann will bring to life the company’s new ‘we’ve got you’ brand promise, allowing Stagecoach to engage with loyal customers while reaching new audiences who may not currently consider bus travel.
Hawaiian Tropic continued to build momentum behind its ‘Endless Summer’ campaign this week with an exclusive rooftop performance by UK brand ambassador Perrie at Shoreditch House. The event, attended by competition winners and selected guests, marked a high-impact moment designed to ignite brand heat, drive cultural relevance, and deepen consumer connection through immersive experience in conjunction. The activation was delivered in partnership with Buddy Media Group, the social agency behind the campaign’s creative and performance-led strategy. Known for crafting bold, disruptive social moments, Buddy Media helped Hawaiian Tropic bring the brand to life in a way that was both emotionally resonant and socially scalable.
Mediaworks, a leading independent digital agency, has published a new whitepaper titled “Making Waves in Customer Satisfaction: Achieving AMP8 Performance Goals Through Smarter Digital Engagement.” The report explores how water companies can meet the UK’s 2025–2030 Asset Management Period (AMP8) performance requirements by embedding digital thinking across customer experience, climate resilience and service delivery. Drawing on sector-wide data, regulatory analysis, and insights on behaviour, the whitepaper outlines five critical trends reshaping water management today, including rising public scrutiny, increasing demand for climate preparedness and growing expectations for seamless, self-service digital experiences.
