Interviews, insight & analysis on digital media & marketing

Facebook X-twitter Linkedin Rss
Keep up to date with NDA

News
Technology

Q&A: Wiktor Urbański of RTB.com on applying Deep Learning to the media plans of small to media-sized brands

Earlier this month RTB House launched rtb.com, a self-service advertising platform for small to medium-sized ecommerce brands and their agencies. Built with RTB House’s proprietary Deep Learning technology, the platform aims to make it simpler to launch and scale sophisticated, AI-driven, performance campaigns on the open internet. NDA spoke with Wiktor Urbański, Head of New Business Development at rtb.com to learn more…

Read More ->
Michael Feeley 19 March 2026
Programmatic

Adtech doesn’t have a technology problem -it has a marketing problem

Ad tech does not suffer from a lack of innovation. The real challenge is translating complex technology into clear commercial narratives that resonate with agencies, advertisers, and internal sales teams. In many cases, technology capability has evolved faster than the marketing frameworks used to explain it. Ad tech doesn’t have a technology problem; it has a marketing problem.

Read More ->
Andy Oakes 16 March 2026