Interviews, insight & analysis on digital media & marketing

News

OOH

You can’t mark your own homework: why independence matters

The global award management market is a multi-billion-pound powerhouse. Cannes Lions alone reportedly generated over $40m in entry fees in 2025. Businesses don’t pour that kind of money into being judged out of vanity, they do it because in a market saturated with self-proclaimed ‘bests’, ‘largest’ or ‘leading’. Third-party, independent verification is one of the signals people trust.

Read More ->

Andy Oakes 22 April 2026

Retail

Seasonal demand starts early: what marketplace data reveals about consumer planning

Marketplace data shows a growing disconnect between how retailers plan and how consumers actually shop, writes Billy Mills, Senior Director, Global Advertising Sales, eBay…

Read More ->

NDA Contributor 22 April 2026

Programmatic

Adsquare backs Adtech Chat Community’s Identity & Measurement group

Read More ->

NDA Staff 21 April 2026

Brands

Kantar reveals the most effective advertising of the year

CeraVe and Heinz are among the winners of Kantar’s 2026 Advertising Effectiveness Awards, which celebrate the world’s most effective, results‑driving advertising…

Read More ->

NDA Staff 21 April 2026

Programmatic

Marketing the Marketers: Miguel Babukhan, Senior Marketing Lead at PMG

NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of some of our industry’s leading companies Next up is iguel Babukhan, Senior Marketing Lead at PMG.

Read More ->

Justin Pearse 21 April 2026

Agencies

MiQ’s Indie Circle roundtable – part two: how are indie agencies embracing AI?

At the Indie Circle roundtable, hosted by MiQ in association with New Digital Age, agency leaders explored how AI is being used by independent agencies right now, as well as the ways that AI could be utilised tomorrow…

Read More ->

Michael Feeley 20 April 2026

Strategy

Rethinking visual strategy in B2B marketing

B2B brands rarely grasp the potential of visual identity, instead relying on generic stock photography, templated slide decks, and anonymous event graphics, writes Samer Bejjani, co-founder of Shootday…

Read More ->

NDA Contributor 20 April 2026