Programmatic
The Road to Possible: Jonathan Moffie, Head of Agentic Product at Magnite
Ahead of this month’s Possible
Justin Pearse
13 April 2026
Ahead of this month’s Possible
In this week’s agency news, Superdry & Co. teams up with Verde Digital to support organic growth, YOU Agency helps to deliver Tapi’s major new brand campaign, Pulse Advertising is appointed as the global influencer marketing agency for Polestar, and more.
People moves and new hires from across the industry, including Five9, AND Digital, Particular Audience, Fan Club, Billion Dollar Boy, Jungle Creations, Future Factory and more.
MiQ acquires in-app specialists Rocket
With a massive summer of live sport approaching, Matt Bryan, Director of Data and Analytics, Samsung Ads asks how do we measure reach when mass audiences are split across linear broadcast, streaming apps and smart TV environments?
As brands move into a new era of data collaboration, the ability to connect consumer, retail and media data safely has become a defining competitive advantage. For Pinki Fung, CX Planning Lead, Data and Media, Heineken, the challenge is not only technical but organisational, aligning teams, partners and infrastructure to unlock growth while maintaining strict compliance.
In conversation with NDA, StackAdapt’s director for enterprise sales Kenny Ginnap explains why marketers are struggling with fragmentation, how first-party data and programmatic should work together, and why the future of B2B marketing is more about AI-driven decisioning than additional campaigns…
Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Francesca Muccio of Screenverse, sponsors of the event.
Dale Lovell is a veteran of the media and marketing industry, having worked at the forefront of digital advertising and native content. Now he is back, alongside Jack Gillespie with an innovative new venture, Loomify Collective, in a booming sector, B2B influencer marketing, focused on independent newsletters and creators.
In NDA’s Interviewing the Interviewers series, we catch up with some of the best interviewers in our industry, turning the tables to find out what makes them tick. Next up is Niamh Carroll, Senior Reporter, Marketing Week
Joel Williams is building a
NDA is Lead Media Partner at Programmatic Pioneers. As part of this partnership, we’ll be highlighting some of the amazing lineup you can see at the event, which takes place on the 2nd- 3rd of June at The Royal Lancaster in London. Today, we speak with Tom Rainsford, Co-Founder, Marketing Director, of Giffgaff/Beavertown Brewer