Luke Atherton, Head of Affiliates at Visualsoft, provides a glimpse into the future of affiliate marketing and why it’s on the cusp of a new era.
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
Event judge Hannah Thompson, Partner, Addressable Strategy & Product at Kinesso, shares her thoughts on outdoor advertising ahead of the first-ever JCDecaux Programmatic DOOH Live Awards taking place later this week…
I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust – at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.
Candid, the Dutch founded agency group, has announced the formation of a unified advertising, content and technology pillar to be led by newly appointed CEO Matthew Robinson.
New Digital Age caught up with Mike Feldman to find out about VaynerMedia’s approach to the retail media space…
Retail media is in the early stages of a natural evolution: the commoditized, cookie-cutter retail media networks proliferating the market are no longer serving media buyers and multi-channel retailers.
Ozone – the premium digital advertising platform built for brands by publishers – has struck a new agreement with Dow Jones that will allow Ozone’s platform to include the UK audiences of three of its global brands within advertisers’ campaigns for the first time…
Juliet McCutcheon is Commercial Director UK at Channel Factory. She has a career spanning a decade in media, with previous roles at companies including Amobee and OMD.
Impact Media has announced its launch today and sees the return of industry veteran Wayne Blodwell to the sector
This week’s New Business Bulletin has good news and business wins from Spotify, Fiverr International Ltd., The Independent and more
This week’s NDA Agency News has campaigns and appointments from The Bulletproof Agency Network, Iris Worldwide, M&C Saatchi and more
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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