Cloud streaming will become the leading gaming platform by 2025, according to a new report from Perforce Software…
As the big technology giants invest heavily into new content and services to expand their digital audiences, what role can the telcos and traditional pay-TV operators play moving forward? Eamonn Armstrong of MediaKind explores the issues…
A new analysis from international marketing intelligence service WARC has found that media inflation is driving up the cost of advertising across channels, with TV most affected…
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
UK ad spend has continued its strong recovery from the pandemic, growing 28.3% year-on-year to reach a total of £8.6 billion in the first quarter of 2022, according to the latest AA/WARC Expenditure Report.
News UK’s social creative agency, The Fifth, hosted a lively industry discussion in Antibes during The Cannes International Festival of Creativity in June, exploring the growth of the Creator Economy, and the challenges and opportunities that lie ahead.
A collection of comments from industry executives in response to the latest IPA Bellwether Report.
UK marketing budgets continued to grow at a strong pace in the second quarter of 2022, according to the latest IPA Bellwether Report.
Speaking at MAD//Fest London, Sir Martin Sorrell discussed the pressures facing the advertising industry, the metaverse, and the issue of diversity.
The report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 30.5 per cent in 2021, culminating in a total market value of €92bn
Ian Maude is an internet advertising analyst and Executive Director at The Project X Institute, a media and advertising think tank and advisory collective, which he co-founded with his business partner Jon Watts. We asked who his digital hero is.
McKinsey & Company has released its new report “Value creation in the metaverse,” which shows the metaverse may be too big to ignore.
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