Strategy
PART 3: The Forecast: Digital Media & Marketing 2020 predictions
New Digital Age has partnered
Justin Pearse
26 February 2020
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New Digital Age has partnered
New Digital Age has partnered
John Lewis Partnership-owned Waitrose has extended its collaboration with Panasonic’s Blue Yonder to improve the supermarket chain’s forecasting capabilities.
ne underutilised application of AI has been forecasting. By applying the power of AI to forecasting and CPM optimisation, there’s an opportunity to improve ad monetisation across channels including video.
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
This weeks ECA news round-up features companies such as BigCommerce, Forecast, Clearco and many more.
The recovery of advertising spend
We only need to go back to early 2020 to find that a major worry in the retail industry was the forecasted loss of jobs due to robotics and automation, with the BRC (British Retail Consortium) predicting 370,000 roles would become extinct by 2025 as a result of the advance of technology automating a plethora of roles.
The UK advertising market grew by 1% year-on-year in the second quarter of 2023 to reach a total of almost £9 billion, according to the latest AA/WARC Expenditure Report.
Subscription video-on-demand (SVOD) service STARZPLAY has announced a strategic partnership with TPAY, the leading payments provider in the Middle East, Turkey, and Africa (META)…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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