Strategy
PART 3: The Forecast: Digital Media & Marketing 2020 predictions
New Digital Age has partnered
Justin Pearse
26 February 2020
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New Digital Age has partnered
New Digital Age has partnered
Xaxis, in partnership with New Digital Age, has released a forecast report – Programmatic Expectations: what brands are demanding in 2023 – gathering real time predictions from Boots, Tripadvisor and Hilton, plus agencies MediaCom, Mindshare and Wavemaker, and trade body the IAB UK.
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
The recovery of advertising spend
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC…
More comments from industry executives in response to the latest IPA Bellwether Report.
The UK is on course to become the largest entertainment and media market in Europe next year, surpassing Germany, according to PwC.
The ad industry has reacted to the release of the latest Advertising Association/WARC Expenditure Report, which revealed that the UK ad market grew by 34.3% year-on-year.
UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.
More comments from industry executives in response to the latest IPA Bellwether Report.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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