Interviews, insight & analysis on digital media & marketing

The NDA Predictions Hub, in association with Xandr, is dedicated to insight and inspiration from some of our industry’s leading figures to help you make sense of how digital marketing and media will develop in 2022. The Hub will be a regularly-updated source of knowledge for our audience through December and beyond. 

Together, NDA and Xandr established four core focus areas that we believe will help drive programmatic success in the years to come. We’ve asked our experts for their thoughts across: 

  1. Enable action through transparent partnerships
  2. New formats will accelerate, not just CTV!
  3. Buyers will need more than a DSP  
  4. From allies to collaborators, the power behind digital diversity and sustainability

How can I leverage omni-channel campaigns in 2022?

The predictions of our experts though may leave readers wondering exactly how they can shape their own marketing strategies to fit the trends identified. So as part our Predictions Hub, Xandr’s own experts will be stepping in to help with the answers.

My 2022 Predictions: Pete Markey, CMO, Boots

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Pete Markey, CMO, Boots.