Interviews, insight & analysis on digital media & marketing

The NDA Predictions Hub, in association with Xandr, is dedicated to insight and inspiration from some of our industry’s leading figures to help you make sense of how digital marketing and media will develop in 2022. The Hub will be a regularly-updated source of knowledge for our audience through December and beyond. 

Together, NDA and Xandr established four core focus areas that we believe will help drive programmatic success in the years to come. We’ve asked our experts for their thoughts across: 

  1. Enable action through transparent partnerships
  2. New formats will accelerate, not just CTV!
  3. Buyers will need more than a DSP  
  4. From allies to collaborators, the power behind digital diversity and sustainability

How can technology help make my media planning more inclusive?

Diversity should always be front and centre for any industry, particularly advertising. More than half of people identify with having one or more characteristics of diversity, and companies that actively support diversity are more profitable than those who don’t. But spending doesn’t often reflect this.