Interviews, insight & analysis on digital media & marketing

The NDA Predictions Hub, in association with Xandr, is dedicated to insight and inspiration from some of our industry’s leading figures to help you make sense of how digital marketing and media will develop in 2022. The Hub will be a regularly-updated source of knowledge for our audience through December and beyond. 

Together, NDA and Xandr established four core focus areas that we believe will help drive programmatic success in the years to come. We’ve asked our experts for their thoughts across: 

  1. Enable action through transparent partnerships
  2. New formats will accelerate, not just CTV!
  3. Buyers will need more than a DSP  
  4. From allies to collaborators, the power behind digital diversity and sustainability

Should I pay attention to the hype surrounding the metaverse?

For those old enough to remember the much-hyped but short-lived Second Life platform, the recent boom in conversations concerning the ‘metaverse’ may feel familiar. However, there’s already lots of evidence to suggest that the metaverse is much more than a buzzword…

Our 2022 Predictions: Catherine Hallam and Jayesh Rajdev, ITV

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Catherine Hallam | Head of Data Strategy, Commercial Advertising & Marketing and Jayesh Rajdev, Controller of Advanced Advertising, ITV.