For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
With multiple paths available to access the same inventory, many buyers are struggling to find the most efficient route to reach their desired audience and to capture the customer insights they are looking for.
From addressable to non-addressable identity opportunities, brands and agencies are looking at a wide variety of solutions to drive forward their marketing activity in a privacy-first future…
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Paul De La Nougerede, Snr Director, Publisher Operations, The Ozone Project.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Thomas Jones, Senior Manager, Solutions Engineering at Xandr…
For those old enough to remember the much-hyped but short-lived Second Life platform, the recent boom in conversations concerning the ‘metaverse’ may feel familiar. However, there’s already lots of evidence to suggest that the metaverse is much more than a buzzword…
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Tom Harrison, Executive Director, Head of Programmatic & Display, MG OMD.
The NDA Predictions Hub, in association with Xandr,
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Colette Munnelly, Solutions Engineer, Xandr.
Supply Path Optimisation (SPO) has become a hot topic for advertisers and media buyers in recent years.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Catherine Hallam | Head of Data Strategy, Commercial Advertising & Marketing and Jayesh Rajdev, Controller of Advanced Advertising, ITV.
How people are gaming is also changing. It’s not just a question of sitting down to a shoot ‘em up at a desktop, although games like Gears of War remain incredibly popular.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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