Interviews, insight & analysis on digital media & marketing

NDA Xandr Predictions Hub

Should I pay attention to the hype surrounding the metaverse?

For those old enough to remember the much-hyped but short-lived Second Life platform, the recent boom in conversations concerning the ‘metaverse’ may feel familiar. However, there’s already lots of evidence to suggest that the metaverse is much more than a buzzword…

Our 2022 Predictions: Catherine Hallam and Jayesh Rajdev, ITV

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Catherine Hallam | Head of Data Strategy, Commercial Advertising & Marketing and Jayesh Rajdev, Controller of Advanced Advertising, ITV.