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Adform boosts team with new leadership hires

Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.    

Annabelle Dudman joins Adform from Sony PlayStation, where she led the company’s digital planning and forecasting as VP Global Sales Planning, after previous senior leadership roles with Spotify and Microsoft. Her role will include enablement for client-facing teams, as well as fast and responsive operational support for frontline commercial teams, and in turn, for the platform’s clients.

“I am excited to join Adform at such a critical time in its evolution. I look forward to leveraging my deep experience in Revenue Operations and extensive digital advertising network to help drive the company’s growth and commercial excellence,” said Annabelle Dudman.

Paul Confrey joins Adform as VP Global Agency Partnerships, to build on the company’s track record of collaborating with key agency networks worldwide. Confrey held roles at GM, Wunderman and Young & Rubicam before co-founding Blue Hive, latterly becoming European CEO of WPP agency GTB. Most recently, Confrey started as non-exec marketing lead at Prometheus Space Technologies, an environmental, deep-space tech start-up.

Annabelle Dudman will be based in London, reporting to Oliver Whitten, COO of Adform. Based also in London, Paul Confrey will report to Stefan Sommer, SVP Global Sales & Partnerships at Adform.

Adform is a client of Bluestripe Communications, part of The Bluestripe Group, Publishers of NDA