Interviews, insight & analysis on digital media & marketing

AI-based real estate sales and marketing platform raises €7.5 million from Idekapital

The agreement between Marketer Real Estate Technologies AS (Marketer) and Idekapital Fund 2 AS
(Idekapital) commits Idekapital to invest a total of €7.5 million in Marketer. The first tranche of the
investment is made on a pre-money valuation of Marketer at €70 million. As part of the agreement,
Alex Rahaman, Partner at Idekapital, will also join Marketer’s board.

Since launching in 2017, Marketer has seen significant international sales success including 300%
growth in quarterly booked new contract value year to date. With aggressive ambitions for the
company’s next phase, now is an opportune time to strengthen the shareholder structure in
Marketer with a solid and experienced investor such as Idekapital. Marketer has positioned itself as
an end-to-end provider within real estate technology and now offers a complete real estate sales and
marketing platform with solutions ranging from data analysis, presentation, marketing, and sales.

As part of a natural development over time, but greatly accelerated by the Covid-19 situation, almost
all new home sales, and a growing proportion of second-hand home sales, are now carried out in
some part digitally. With the help of advanced and automated solutions, Marketer is a leading driver
for this development, and supported by new equity from Idekapital, this position will be further

“Idekapital has been following Marketer for some time, and we strongly believe that what the
company offers the international real estate market now is extremely exciting”, says Alex Rahaman,
Partner at Idekapital. “We are very impressed with what the company has achieved so far, and, at the
same time, we see the enormous global potential for Marketer’s market-leading solutions. We will
contribute with both capital and scale up assistance, as well as with my relevant international adtech
experience, for Marketer to succeed in this race.”

“We look forward to working closely with our new partner Idekapital”, comments Amir Folkestad
Habhab, CEO of Marketer. “The path to this agreement has been a very positive process and we are
convinced that this is a good match for both parties.”