Bluestripe Group has announced the launch of Pinkstripe, a new agency designed specifically for start-up and SME clients in the adtech and digital media space.
Pinkstripe is a foundation-level PR service and an alternative to the full-stack Bluestripe PR offering. It’s aimed at clients who are looking to invest in PR to support the growth of their business but don’t yet have the need for a full-service agency.
Pinkstripe clients will have access to the same integrated B2B PR activity and tactics as Bluestripe clients but on a reduced scale as reflective of their business needs.
Pinkstripe is headed up by Jennie Sheldon, a highly experienced PR consultant who has worked with Bluestripe Group since 2020. Jennie has almost 20 years of experience in the PR industry and has worked specifically in media, marketing and technology PR for the last decade.
In this time, she has developed strategies and executed media relations programmes for clients including DoubleVerify, LiveRamp, and Xandr (now part of Microsoft Advertising).
Lydia Oakes, Co-founder and COO of Bluestripe Group, said: “We know how important effective PR is for start-ups and SMEs, but resources can often be a barrier. Pinkstripe will help these companies to get their messages out in the market through its bespoke PR programmes, which align with individual company’s needs.”
Jennie Sheldon, PR Lead at Pinkstripe, said: “I’m extremely excited to launch Pinkstripe and help support start-ups and SMEs in the tech, media and marketing industries. My experience has given me a unique understanding of how to increase recognition of businesses among their key audiences and ensure they are building a brand presence in a way that will drive growth.”
For more information on Pinkstripe or to discuss its PR services, please email jennie.sheldon@bluestripegroup.co.uk
Bluestripe Group is the parent company of New Digital Age
