Interviews, insight & analysis on digital media & marketing

Celebrating women in programmatic: Amelia Carter, Programmatic Manager, MediaCom

The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Amelia Carter, Programmatic Manager, MediaCom.

Why did you join the Women in Programmatic network and what do you hope to get out of it?          

I joined to seek out female role models in the industry. It would be great if any identify as LGBTQ+ as I am at the stage of my career where I would love to find positive representation that will inspire and motivate me to push myself further in the industry.

I feel like I am destined for great things…

As the network is global, I am interested in learning more about the programmatic industry in APAC, as a life goal of mine is moving to Sydney.

What are the biggest challenges, and opportunities for women in the programmatic industry today? 

I feel that some may lack in self-confidence which could stunt their growth potential. Also, not everyone has found what ‘makes them tick’ in the programmatic space.

This can unlock and accelerate your learning as an individual. For me it is identity and the intricate parts of trading.

I honestly feel that there is no limit in the industry. The global programmatic space is rapidly evolving, leading to more career opportunities.

What does the industry need to do to champion women in the programmatic industry better?

More women in senior leadership positions.

What are the biggest challenges, and opportunities overall for programmatic advertising this year?

Keeping up to date in the industry, as there have been lots of acquisitions, IPOs and mergers.

Understanding where they slot into the bigger picture. In addition, how this can positively push the programmatic industry forward.

What is your biggest achievement in programmatic to date?       

I feel this year (2021) itself has been my biggest achievement.

I won an award with The Drum, where I am part of the Future 50 and have recently joined MediaCom as a Programmatic Manager.