The acquisition is aimed at further accelerating LiveRamp’s ability to offer data collaboration at scale. The combination of LiveRamp and Habu is intended to solve structural challenges facing companies around siloed data by making data interoperable across all clouds, walled gardens, and clean room environments.
“LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” said Scott Howe, CEO of LiveRamp. “Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.”
According to LiveRamp, the acquisition will enable it to streamline and simplify cross-cloud collaboration, achieve a single view of measurement across channels, access enhanced enterprise identity and connectivity solutions, expand its data collaboration network, and advance AI initiatives.
The transaction is expected to be completed in LiverRamp’s fiscal fourth quarter (the first quarter of 2024).
“LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy,” said Matt Kilmartin, CEO of Habu. “As we look ahead to our next chapter as part of LiveRamp, we’re as committed as ever to our mission of paving the way for the next frontier of responsible data collaboration.”
*LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA