Tim Edwards is a Senior Global Agency partner at DoubleVerify having held stints at Mindshare and Dentsu running digital across a few large Global advertisers both in the UK and US. We asked who his digital hero is.
Who is your digital hero?
What has she done to win hero status in your eyes?
Fliss has consistently risen up through the digital ranks by showing an extremely strong work ethic combined with an ability to question and formulate a strong opinion in a sector that is constantly evolving.
Fliss has remained hungry and passionate whilst being at the forefront of the industry.
How has her heroism helped drive digital?
Fliss has consistently driven clients to understand, review and activate on many a challenging topic.
She has opened up complex topics and allowed advertisers to move forward with a well balanced yet thought provoking POV. That has rubbed off on her teams and nurtured other people’s skill sets.
What are the biggest challenges in digital we need another hero to solve?
Give the medium a sense of simplicity and uniformity in a world where complexity has ruled.
Advertisers want outcome based models that work with uniform media KPI’s. Ensuring that becomes the prevalent way of doing business is key in the coming months and years.
What is your most heroic personal achievement so far in digital?
Building teams and running digital across some of the worlds largest advertisers is something I can take to many future jobs. Pushing the needle whist cutting through the complexity are things I’m personally proud of.