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RTB House introduces Generative AI technology for more precise audience insights

TRTB House claims that by leveraging the capabilities of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT will provide rich insights into the specific interests and intents of web page readers across the Open Internet.

This technology is poised to be an important tool within RTB House’s product portfolio. In its flagship performance-oriented service, ContentGPT will enhance the optimization of client results. In the Adlook Smart buying platform, it will refine the accuracy of content targeting. Furthermore, in the PrimeAudience solution, ContentGPT will improve the quality of audience segmentation.

“Integration of GPT/LLM models into our system tremendously improves the value we can deliver for our clients, especially in the upcoming cookieless future. This innovative approach to leveraging insights from first-party publisher data will help mitigate the impact of reduced cross-domain signal availability. With ContentGPT, we are bringing to market a best-in-class solution that redefines the standards in this field,” states Robert Dyczkowski, Chief Executive Officer at RTB House.

Michael Lamb, Chief Commercial Officer at RTB House, adds: “Our vision is to become open internet marketing leaders and ContentGPT is an essential component to achieve it. Ultra-accurate understanding of content across the open web is crucial for programmatic advertising, so we’re proud to be at the forefront of ensuring that brands can capitalise on this data.”

RTB House is a client of Bluestripe Communications, part of the Bluestripe Group, publishers of New Digital Age