Interviews, insight & analysis on digital media & marketing

The Women in Programmatic Network Aleksandra Beyer Nunes, The Economist

The Women In Programmatic Network was set up to represent women in the programmatic industry.

To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Aleksandra Beyer Nunes Global Programmatic Buying Manager The Economist.

Why did you join the Women in Programmatic network and what do you hope to get out of it?

I joined the Woman in Programmatic community to be able to grow within a diverse group pf woman from all over the world. Our members love technology and are interested in promoting inclusivity in their respective industry.

What are the biggest challenges, and opportunities for women in the programmatic industry today?  

The biggest challenge for woman in technology not just in programmatic is lack of believe or confidence that we as a woman can achieve and be as more efficient as man in the industry.

What does the industry need to do to champion women in the programmatic industry better? 

I would say that we need mentors, we need a role models to learn to grow and rise within the programmatic and technology industry.

Better? I say more enjoyable and with network that we can build together as a group of woman.

What are the biggest challenges, and opportunities overall for programmatic advertising this year?    

The biggest challenges this year and last are COVID-19. The shift of the uncertainty in the industry overall.

The world never will be the same, every dollar spent will be worth to look where we spend. We need to build trust and safe digital environment.

What is your biggest achievement in programmatic to date?     

In my opinion the biggest achievement is endless possibility and the way we can monetize our inventory as a publishers.

Buying and selling using the programmatic auction is giving us the opportunity to maximise our potential. But also I would say so much still to learn.

Opinion, The Women In Programmatic Network