The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Jen Antoniou, Account Director Seller, CTV EMEA, Magnite.
Why did you join the Women in Programmatic network and what do you hope to get out of it?
I joined in October 2019. I hope to continue to build on my network within this space at the same time supporting others and sharing knowledge as well as using this as a safe platform to learn and develop
What are the biggest challenges, and opportunities for women in the programmatic industry today?
I think the biggest challenge for women is to ensure they have a big enough voice and a platform in which to be heard. There are lots of women in senior roles but it’s still very unbalanced at the top.
More support is needed from all sides (men and women) to ensure we get that healthy balance. This will help inspire the younger female generation that it is possible to reach board level.
What does the industry need to do to champion women in the programmatic industry better?
There are a few things that we can all do to champion women in programmatic. Lets face it, programmatic can often be problematic so stopping to recognise and celebrate women’s successes is key,
it’s also important that our ideas are heard and acknowledged and my biggest thing is really getting behind women and encouraging them to go for it!
What are the biggest challenges, and opportunities overall for programmatic advertising this year?
Identity is probably our biggest overarching challenge right now that cuts across the whole industry. Getting this right will create many new opportunities from all sides of the industry, from the buy to the sell side and everything in between.
From a CTV perspective the European market is very fragmented creating a number of challenges with GDPR and consent as well as each market being very different and at different stages of their digital transformation.
At the same time Europe is a growth market with huge opportunities as consumers viewing habits change and TV budgets start to shift to CTV. Exciting times!
What is your biggest achievement in programmatic to date?
My most rewarding achievement in programmatic to date has been to help support others in this space as they navigate difficult times especially during COVID, as well as being part of the CTV movement and helping to grow revenue for my publishers
