Interviews, insight & analysis on digital media & marketing

How publishers can leverage authentication strategies in cookieless environments

PARTNER CONTENT

Publishers have relied on cookies to meet their addressability needs for a long time – but now time is running out.

With the imminent death of cookies, publishers need to find new ways to authenticate first-party data.

Tune in to our latest webinar for alternative strategies, tactics and solutions to continue providing value to your target audiences. Including:

  • Effective authentication strategies that publishers can adopt today
  • Real-world examples of how these strategies help publishers thrive in a cookieless world

Join your webinar hosts, Zara Erismann, MD Publisher Europe, and Christian Carlsson, Global Solutions Architect on Tuesday 17th November, 11am – it’ll be 30 minutes well spent

Click here to sign up

Podcasts

More posts from ->

Related articles

Publishing

Meet the Revolutionaries: Karen Eccles, Chief Commercial Officer, The Telegraph

LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.

Here, Karen Eccles, Chief Commercial Officer, The Telegraph, explains why she moved early on first-party data and attention metrics and offers her advice to others attempting to drive innovation…