Ozone, the digital advertising platform built for brands by UK publishers, has announced a new partnership with Our Media, a publishing business behind market-leading brands in craft, cycling, science and nature, homes and music. Our Media will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
As a specialist content business, Our Media has a thirty-year heritage of helping audiences pursue their passions through highly trusted, original content – in print, video and online. Their much-loved brands include BBC Science Focus, BBC Wildlife, YourHomeStyle, Gathered.how, Bike Radar and Cycling Plus. Across its portfolio of online titles, Our Media reaches 2.3m readers1 every month.
As a result of this new partnership, Our Media’s titles will be available as part of Ozone’s audience platform, offering advertisers a complementary way to work across premium publishers, and reach audiences at scale in quality online environments. In addition, Our Media will work with Ozone’s Biddable Management Service, a solution designed to help publishers leverage sophisticated technology specifically designed for premium content businesses. This service allows publishers to manage programmatic overheads more effectively, maximise their revenues, and ultimately improve their readers’ online experience.
This new partnership is the latest in a long line of Ozone’s publisher signings that have seen Mail Metro Media, Pink News, Asian Media Group and Autovia join the alliance.
Dipti Patel, Business Development Director, Ozone said, “We are delighted to welcome Our Media to the Ozone family. The deep levels of engagement these special interest titles have with readers makes them a hugely valuable addition to our alliance. In addition, extending the partnership to our Biddable Management Service means we can bring Ozone’s expertise – across publishers of all sizes and guises – across Our Media’s entire programmatic offering.”
Andy Marshall, CEO, Our Media said, “We looked at a number of options for the placing of our programmtic and audience digital ad sales, but the combination of scale, experience in onboarding different types of publisher and the strength of the team at Ozone made the choice in the end a straightforward one. We very much look forward to building our partnership with Ozone in the coming months and years”
Source: 1 Ipsos iris, January 2023