Ozone– the UK’s premium digital advertising platform built for brands by publishers – has announced a new partnership with PinkNews, the world’s largest and most influential LBGTQ+ media brand. The new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
With a global audience of more than 100 million unique users every month, PinkNews delivers content across its website, social channels and app. With a clear mission to inform, inspire change and empower people to be themselves, PinkNews has been at the forefront of supporting and campaigning for the rights of the LGBTQ+ community for more than 17 years. Its website, thepinknews.com, is the number one LGBTQ+ news source worldwide – with up to 8 million unique users each month – and continues to be a key driver in delivering transformative change in the UK and beyond.
By offering a single point of access to premium audiences, Ozone’s platform offers a way for advertisers to work with premium publishers. Where PinkNews continues to excel in delivering rich, cross-media solutions that really engage LGBTQ+ consumers on behalf of advertisers, Ozone’s focus will be delivering scale and depth of audience for the same brands, across a broader portfolio of quality, content-driven environments. Every new publisher joining the alliance adds greater depth to the context-rich insight and activation capabilities of the platform.
This new partnership is the latest in a long line of Ozone’s publisher signings that have seen Asian Media Group, Autovia and Mail Metro Media join the alliance.
Dipti Patel, Business Development Director, Ozone said: “As a business built to create a sustainable future for publishers of all sizes and guises, we could not be happier to have welcomed PinkNews into the Ozone family. As a power brand for the LGBTQ+ community, we look forward to deploying our programmatic expertise to connect PinkNews with brands, and help in their continued efforts to inform, inspire and empower its readers.”
Benjamin Cohen, CEO, PinkNews said: “At a time when the multi-award winning LGBTQ+ inclusive content of PinkNews is needed more than ever, I’m really pleased that we are partnering with Ozone to maximise monetisation in our home market. At PinkNews, we hope this partnership will enable PinkNews to continue to increase investment in UK based journalism to serve our ever-growing global audience.”