Interviews, insight & analysis on digital media & marketing

The headlines that matter: what you should read today

NDA’s daily guide to some of the most important stories in the trades and nationals

ADVERTISING  

The Drum 

ASA set to review advertising regulations on environmental comms

The Committee of Advertising Practice (CAP) has announced that it will issue new guidance to advertisers this year to make certain their ads don’t mislead consumers about their impact on the environment.

The Drum 

ASCI launches ‘advertising advice’ service to encourage more responsible advertising in India

Advertising Standards Council of India (ASCI) has launched an ‘advertising advice’ service intending to help advertisers factor in responsibility early on while working on creative campaigns. This specific service has been launched as pre-production advice, as a form of due diligence and risk mitigation.

ALEXA

Business Insider

Leaked documents reveal an Amazon plan to bring Alexa’s home-security system to your car

Amazon considered bringing the Alexa Guard home-security feature to vehicles, as it looks to increase user engagement and monetization opportunities for its digital voice assistant…”

MARKETING

Campaign

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

BUSINESS

Campaign

Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer

Lette will help clients, talent and the business use data for growth.

Mediatel

DCM taps Global’s Cochrane for regional sales director

Digital Cinema Media (DCM) has hired Rachael Cochrane as its regional sales director based in Manchester. Cochrane’s remit will be to drive and lead the regional sales team and further establish DCM’s presence in the regions across the UK.

AGENCY

Campaign

Leo Burnett rebrands children’s charity in social initiative tie-up

In partnership with The International Exchange, Leo Burnett employees have developed a new brand for the VIPLA Foundation.

COOKIES

Digiday

‘We see a world where publisher data replaces third-party data’: News U.K. puts its data at the nucleus of post-cookie push for media budgets

If and when third-party cookies go the way of the dinosaur, News U.K. will have left nothing to chance. Like so many of its peers, the publisher believes the value of its data — and subsequently its commercial ambitions — are inextricably linked to the fate of those cookies. The scarcer those cookies go, the more valuable the data owned by publishers like News U.K.

GAMING

Digiday

Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers

Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10 million investment from The E.W. Scripps Company. Scripps’ backing of Misfits is the latest move into the gaming and esports space by a large linear and over-the-top television provider — and a reminder of the value of localized brand identities in the modern esports landscape.

GREENWASHING

Marketing Week

ASA to ‘crack down’ on misleading environmental advertising

The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.

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