New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
SUSTAINABILITY
Digiday
Publishers are seeing increases in advertiser requests around climate and sustainability coverage
As publishers invest in more climate coverage this year, the question remains whether or not this content category is also drawing interest from advertisers.
CNBC
Google search rival Ecosia launches $405 million VC fund to back climate tech start-ups
“Ecosia, the search engine that uses its ad revenue to plant trees, has launched a 350 million euro ($405 million) venture capital fund…”
SOCIAL MEDIA
City A.M
Tik-ing time bomb: Social media companies told to crack down on money mule ads
City bigwigs have demanded social media companies clamp down on “money muling” ads on their platforms which could leave young people blacklisted from credit for life.
YOUTUBE
City A.M
News platform Novara booted off Youtube
Novara Media’s Youtube channel has been deleted without warning or explanation, the media site tweeted this morning.
BUSINESS
Campaign
Group M hires Dentsu COO to lead digital activation and evolution
Sam Hughes will lead more than 1,000 digital specialists who form Group M Services.
iOS 14.5
Campaign
YouTube “slightly impacted” by iOS 14.5 changes
Alphabet revenues still soared 41% to $65 billion in Q3.
BRANDING
Campaign
Saga relaunches brand by championing ‘Generation experience’
The over-50s brand says its customers want to see more focus on experience rather than age.
TECH
Campaign
Smartphone is UK’s tech device of choice as more people ditch PCs and tablets
The Global Media Intelligence Report has revealed that mobile phones continue to be the most popular tech device among the UK population, and while more Brits are ditching larger-screen PCs and tablets, smart TV ownership has exceeded 50%.
AdExchanger
Facebook Falls (But Not As Bad As Snap); Amazon Sweetens Its Brand Follow Feature
Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework.
PRIVACY
CNBC
Why Alphabet has weathered Apple’s privacy change better than rivals
“Alphabet Tuesday topped analyst estimates for its third quarter earnings, but perhaps more importantly to investors, was that the company…”
SUPPLY CHAIN
CNBC
Tech company earnings reports reveal a rising risk for any business reliant on advertising revenue
“Microsoft is no stranger to supply chain challenges in its hardware business, but it’s now warning for the first time about their impact on…”
ALPHABET EARNINGS
Wall Street Journal
Google Nearly Doubles Profit Behind Red-Hot Ad Market
Alphabet Inc.’s Google tallied its highest sales growth in more than a decade and nearly doubled its profit in the third quarter, as smaller
