Interviews, insight & analysis on digital media & marketing

What you need to read today: Facebook’s rebrand, Netflix’s US growth woes, and more

New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.

MarTech
The Drum
Omnicom posts high organic growth for Q3: CEO Wren is ‘bullish’ on adland’s rebound
Omnicom’s third quarter earnings surged above both 2020 and 2019 numbers. The holding company boasted double-digit organic growth with bright spots including its customer relationship management offerings as well as its core media advertising business.

AdExchanger
Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs related to media and advertising.

Privacy
The Drum
WhatsApp utilizes hand-over-mouth gesture in football to show importance of privacy
WhatsApp has shaken up traditional approaches to privacy by embracing a novel form of ‘human encryption,’ which replaces passwords and biometric data with a hand-over-mouth gesture taken from everyday life.

TikTok
The Drum
TikTok set to become top social media platform in 2022, leaving rivals in its wake
TikTok has been predicted to take over social media in 2022, leaving other platforms to adapt.

Facebook
The Verge
Facebook is planning to rebrand the company with a new name
Mark Zuckerberg wants to be known for building the metaverse.

Telegraph
Zuckerberg set to rebrand Facebook
Makeover could create a new parent company but retain Facebook name for its social media app alongside Instagram and WhatsApp.

Subscription
CNBC
‘Squid Game’ has been watched by two-thirds of all Netflix users but hasn’t moved the needle on U.S. subscribers
Netflix gained 4.4 million new subscribers in the third quarter, but only 70,000 of them came from the U.S. and Canada.

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