New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
GameStop shares rose in extended trading Thursday after The Wall Street Journal reported the retailer plans to create a marketplace for non-fungible tokens, or NFTs.
With in-person events like the Consumer Electronics Show (CES) suffering from the spike in Covid cases, LinkedIn has spruced up its virtual events platform. Here’s what you need to know about the platform’s new tools.
While AI still has a long way to go before anything like human-level intelligence is achieved, it hasn’t stopped the likes of Google, Facebook and Amazon investing billions of dollars.
A record $133 billion was spent on apps last year, up 20% from 2020. Streaming services had another successful year, and mobile shopping grew as the pandemic persisted.
The environment is meant to give the agency’s clients a sense of the tech.
Esports and traditional sports fandom have converged during the Covid-19 pandemic, pushing companies on both sides — and their sponsors — to experiment with new types of activations and partnerships to reach this growing combined audience.
The New York Times has agreed to buy subscription sports site The Athletic in a deal valued at around $550m (£406m), according to insiders.
The decision comes amid growing calls to diversify TV measurement strategies.
The feature makes advertising interactive on Spotify original and exclusive podcasts.
Insurance company Axa and creative agency Publicis Conseil have collaborated on a heartwarming short film intended to assure customers they get to ‘stay focused on what matters’.