Interviews, insight & analysis on digital media & marketing

What you need to read today: GameStop’s NFT marketplace, the metaverse, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Businesss

CNBC

GameStop shares surge on report it will create NFT marketplace

GameStop shares rose in extended trading Thursday after The Wall Street Journal reported the retailer plans to create a marketplace for non-fungible tokens, or NFTs.

Social media

The Drum

Amid the omicron surge, LinkedIn amps up its virtual events platform

With in-person events like the Consumer Electronics Show (CES) suffering from the spike in Covid cases, LinkedIn has spruced up its virtual events platform. Here’s what you need to know about the platform’s new tools.

AI

CNBC

How A.I. is set to evolve in 2022

While AI still has a long way to go before anything like human-level intelligence is achieved, it hasn’t stopped the likes of Google, Facebook and Amazon investing billions of dollars.

Mobile trends/Metaverse

Business Insider

These App Store experts say crypto, the metaverse, ‘super apps,’ creator tools, and Apple’s regulatory hangover are the top mobile trends to watch in 2022

A record $133 billion was spent on apps last year, up 20% from 2020. Streaming services had another successful year, and mobile shopping grew as the pandemic persisted.

CES

AdWeek

Wunderman Thompson Unveils Its Own Metaverse at CES

The environment is meant to give the agency’s clients a sense of the tech.

Digiday

As competition between sports and esports heats up, traditional sports teams make headway into gaming, CES panel

Esports and traditional sports fandom have converged during the Covid-19 pandemic, pushing companies on both sides — and their sponsors — to experiment with new types of activations and partnerships to reach this growing combined audience.

Acquisitions/Partnerships

City A.M.

The New York Times snaps up The Athletic for £406m in a subscriber push

The New York Times has agreed to buy subscription sports site The Athletic in a deal valued at around $550m (£406m), according to insiders.

Campaign

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Advertising

Campaign

Spotify rolls out clickable in-app podcast ads at CES

The feature makes advertising interactive on Spotify original and exclusive podcasts.

The Drum 

Axa ad tugs on the heartstrings with tale of birdwatching grandfather

Insurance company Axa and creative agency Publicis Conseil have collaborated on a heartwarming short film intended to assure customers they get to ‘stay focused on what matters’.

Share on facebook
Share on twitter
Share on linkedin

News roundup

More posts from ->

Related articles