Interviews, insight & analysis on digital media & marketing

What you need to read today: Heineken’s Dry Jan campaign, Best Buy’s media network, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Apps

CNBC

China says apps that could influence public opinion require a security review

China’s cyberspace regulator on Wednesday said apps that have the ability to influence public opinion should undergo a security review.

Privacy  

WSJ

Come the Metaverse, Can Privacy Exist?

In immersive worlds, new technologies will siphon up data at an increasingly granular level—a person’s gait, eye movements, emotions and more—putting far greater strain on existing safeguards.

Dry January

Adweek

For Dry January, Heineken Debunks the Myth That Giving Up Booze Is No Fun

Beer brand embraces the growing trend of drinking less alcohol.

Campaign

Heineken pushes no-alcohol beer in global campaign

Beer brand taps into ‘Dry January’ with focus on social events.

Media networks

Digiday

Best Buy launches its own in-house media network

Believing its combination of deep relationships with its customer base and a massive appetite for technology and electronics will set it apart from the competition, tech retail chain Best Buy is just the latest retailer to start its own in-house media ad-sales operation.

5G

City A.M.

US phone giants delay 5G rollout following airplane safety fears

Two of the largest US phone firms have agreed to delay the rollout of 5G services following government concerns about airplane safety.

Ads

Campaign

Shock and applause for Apple Watch’s chilling real-life emergency call ad

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives.

Marketing Week Roundup

Marketing Week

Burger King, AB InBev, Weetabix: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world today.

Influencer marketing

Ad Age

KFC, BEYOND MEAT READY NATIONWIDE PLANT-BASED CHICKEN ROLLOUT

Influencer Liza Koshy to lead introduction.

Mobile ads

PMW

Twitter sells mobile ad platform for a billion dollars

Despite MoPub generating strong revenue, Twitter’s mobile ad ambitions have been thwarted by Apple’s new privacy opt-ins.

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